Community | University 

Oct 28, 2025

Hello, GrowthHackers! 

Welcome to your daily unfair advantage.

Every morning, we cut through the noise to bring you sharp insights, fast news, and fresh sparks to light up your brain and fuel your hustle. From scrappy hacks to big tech moves, AI shifts to culture flips this is your intel to stay ahead, move fast, and break boring.

Think of it as your growth-fueled espresso shot.
Short. Smart. Addictive.

Let’s dive in.👇

Quick Hits

1. Pinterest Adds New AI Recommendation Tools
   (This is where inspiration becomes attribution.)

2. Apple says US passport digital IDs are coming to Wallet ‘soon’
   (When you own the credentials, you own the conversion.)

3. Google Search Console adds Query groups
   (We finally get visibility into how themes perform vs. single queries.)

The Growth joke of the day

I told AI to automate our marketing…
Now it’s A/B testing my personality.” 😎

What's New in Growth Hacking/Growth Marketing?

Strategies

• PayPal partners with OpenAI to let users pay for their shopping within ChatGPT

  Paypal is adopting the Agentic Commerce Protocol (ACP), an open-source specification developed by OpenAI that lets merchants make their products available within AI apps, consequently enabling users to shop using AI agents.

• Threads adds ‘ghost posts’ that disappear after 24 hours

  Threads launches “ghost posts,” ephemeral messages that vanish in 24 hours, encouraging low-stakes, high-engagement content sharing; aims to boost user activity and attract new creators by lowering posting pressure.

• X Prompts Users to Update Security Info Ahead of ‘Twitter.com’ Retirement

  X (formerly Twitter) transitions to “x.com,” prompting users to re-enroll security keys. The move signals domain rebranding and pushes users to update security, impacting access and branding on the platform—relevant for digital identity and brand continuity in marketing.

• Adobe Firefly Image 5 brings support for layers, will let creators make custom models

  Adobe said on Tuesday that it is launching the latest iteration of its image generation model, Firefly Image 5. The company is also adding more features to the Firefly website, support for more third-party models, the ability to generate speech and soundtracks

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People

• Zoom CEO Eric Yuan says AI will shorten our workweek

  Zoom founder and CEO Eric Yuan believes that AI assistants will finally allow us to shorten our workweek.

Start Here. Learn Together. Grow Always.

Dive into the future with topics like Growth Hacking.

Discover our courses designed for doers, builders, and growth-minded teams.
Learn from real-world experiments and proven frameworks

Are you ready to start your journey and grow faster, together?🤘

What's New in Artificial Intelligence (AI) 

• Fitbit’s revamped app, with Gemini-powered health coach, rolls out to Premium users

  Google launches the Gemini AI-powered “Coach” within Fitbit’s app for health, fitness, and sleep guidance, along with a new app redesign, using AI to drive user engagement and personalized health routines.

• AI in SEO: 5 Essential Tactics To Be Seen & Trusted On New SERPs

  Explores how AI-powered search (ChatGPT, Google SGE, Bing Copilot) is changing SEO. Shares five key tactics to maintain visibility and trust in AI-driven search result pages, adapting digital marketing for answer engines and generative search.

Find your customers on Roku this Black Friday

As with any digital ad campaign, the important thing is to reach streaming audiences who will convert. To that end, Roku’s self-service Ads Manager stands ready with powerful segmentation and targeting options. After all, you know your customers, and we know our streaming audience.

Worried it’s too late to spin up new Black Friday creative? With Roku Ads Manager, you can easily import and augment existing creative assets from your social channels. We also have AI-assisted upscaling, so every ad is primed for CTV.

Once you’ve done this, then you can easily set up A/B tests to flight different creative variants and Black Friday offers. If you’re a Shopify brand, you can even run shoppable ads directly on-screen so viewers can purchase with just a click of their Roku remote.

Bonus: we’re gifting you $5K in ad credits when you spend your first $5K on Roku Ads Manager. Just sign up and use code GET5K. Terms apply.

Use code GET5K now