Community | University 

Nov 19, 2025

Hello, GrowthHackers! 

Welcome to your daily unfair advantage.

Every morning, we cut through the noise to bring you sharp insights, fast news, and fresh sparks to light up your brain and fuel your hustle. From scrappy hacks to big tech moves, AI shifts to culture flips this is your intel to stay ahead, move fast, and break boring.

Think of it as your growth-fueled espresso shot.
Short. Smart. Addictive.

Let’s dive in.👇

Quick Hits

1. A new era of intelligence with Gemini 3
   (Gemini 3 about to judge my procrastination habits in HD.)

2. Google tests “Journey Aware Bidding”
   (Google Ads entering its therapist era.)

3. Spotify’s new features let listeners explore the people and stories behind their favorite music
   (Spotify turning me into a full-time music historian.)

The Growth joke of the day

Why do trampoline companies have problems ranking on Google?
High bounce rate.

What's New in Growth Hacking/Growth Marketing?

Strategies

• From Listings to Loyalty: The New Role of Local Search in Customer Experience

  Explores how local search now drives customer experience and long-term growth, not just visibility, with a focus on accuracy, engagement, and reputation. Introduces the Brand Experience (BX) framework that unites SEO and CX, highlighting the strategic shift for marketers.

• Most ChatGPT links get 0% CTR – even highly visible ones

  Newly revealed data exposes how little traffic ChatGPT drives to publishers. Spoiler alert: The gap between visibility and clicks is huge.

• Google On Generic Top Level Domains For SEO

  Google clarified that gTLDs (including keyword-rich domains) do not offer direct SEO value, but user perception ("optimization for humans") can impact link building and brand trust—core growth levers in modern digital marketing strategy.

• TikTok will now give you badges for limiting your doomscrolling

  TikTok is rolling out new digital well-being features like an affirmation journal and a background sound generator aimed at improving the mental health of its users. The social network said it will also give users badges for controlling their TikTok usage.
  

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People

• OpenAI board member Larry Summers steps down amid Epstein file revelations

  Former Treasury Secretary Larry Summers has resigned from OpenAI’s board days after Congress released an extensive cache of emails with Jeffrey Epstein, which included details of intimate affairs.

Our next upcoming webinar

You sure you want to miss this one? 👀

The Future of Search is Conversation. ⚡️

In this session, with Theo we’ll dive into how brands can enhance their visibility within large language models (LLMs). We’ll start by defining brand visibility in the LLM landscape and then explore how AI overviews and modes shape search results.

We’ll discuss the nuances between branded and non-branded prompts and clarify the difference between monitoring LLMs versus actively engaging with them.

Additionally, we’ll cover the difference between SEO and GEO, and why GEO should not be treated as a standalone strategy.

📣 LIVE WEBINAR
📅 NOVEMBER 27, 2025
🕛 9AM PT - 12PM ET - 5PM GMT

What's New in Artificial Intelligence (AI) 

• Agentio secures $40M from Forerunner as it scales its creator marketplace beyond YouTube

  Agentio, a platform that automates and scales creator-brand partnerships using AI, raises $40 million and expands beyond YouTube to Meta (Reels). Their AI features improve matching, campaign creation, and content review, showing significant improvements in ROI and speed for brands and creators. Planning expansion to TikTok and Snap.

• Zoox to begin offering robotaxi rides to public in San Francisco

  Zoox ramps up public pilot of AI-powered robotaxis in SF, moving closer to commercial launch. While primarily mobility-focused, this opens up future digital marketing and OOH advertising channels using autonomous vehicles, a growth hacking opportunity for marketers.

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