Community | University 

Nov 14, 2025

Hello, GrowthHackers! 

Welcome to your daily unfair advantage.

Every morning, we cut through the noise to bring you sharp insights, fast news, and fresh sparks to light up your brain and fuel your hustle. From scrappy hacks to big tech moves, AI shifts to culture flips this is your intel to stay ahead, move fast, and break boring.

Think of it as your growth-fueled espresso shot.
Short. Smart. Addictive.

Let’s dive in.👇

Quick Hits

1. TikTok users can now share tracks and more from Amazon Music
   (Watch this turn your FYP into an unhinged mixtape)

2. The Wearable iPhone
   (At this point we’re one step away from the iPhone implant.)

3. ChatGPT Will Stop Using Em Dashes
   (RIP to the drama punctuation.)

The Growth joke of the day

Why do social media marketers go to therapy?
To cope with their fear of creating unfunny memes.

What's New in Growth Hacking/Growth Marketing?

Strategies

• Apple halves commissions for mini app makers

  Apple announces the Mini Apps Partner Program, slicing its commission for qualifying mini app purchases to 15%. Opens door for more growth-focused business models and AI-driven mini apps within native apps, incentivizing developers to use Apple’s trust and safety technologies while retaining App Store relevance against chatbots and third-party platforms.

• Newsletter platform beehiiv adds AI website building, creator tools in major expansion

  Newsletter platform beehiiv announced a massive expansion to its platform, including offering real-time analytics and AI website creation, among other things.

• Facebook Marketplace gets new collaborative and social features, Meta AI integrations

  Marketplace is getting a new “collections” feature that lets users create groups of listings and invite friends to join. Users can get started by saving a listing, starting a new collection, and then choosing whether to make it public or private.

• ElevenLabs strike deals with celebs to create AI audio

  Hollywood and AI have an up-and-down relationship, with its guardrails or lack thereof serving among the main concerns that led to the Hollywood strikes a few years ago. Since then, some artists have started to warm up to the idea of AI.

• Responding To Post Comments Can Have a Big Impact on Overall Performance
  Engaging with your audience is a key element of social media, which can have a big impact on reach, because more engagement indicates more interest, etc.

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People

• Walmart CEO McMillon to retire after a decade.
  CEO Doug McMillon will retire next year after more than a decade at the helm, capping a period when he reshaped the big-box retailer into a technology-driven powerhouse whose shares have consistently outperformed the broader market.

Our next upcoming webinar

You sure you want to miss this one? 👀

The Future of Search is Conversation. ⚡️

In this session, with Theo we’ll dive into how brands can enhance their visibility within large language models (LLMs). We’ll start by defining brand visibility in the LLM landscape and then explore how AI overviews and modes shape search results.

We’ll discuss the nuances between branded and non-branded prompts and clarify the difference between monitoring LLMs versus actively engaging with them.

Additionally, we’ll cover the difference between SEO and GEO, and why GEO should not be treated as a standalone strategy.

📣 LIVE WEBINAR
📅 NOVEMBER 27, 2025
🕛 9AM PT - 12PM ET - 5PM GMT

What's New in Artificial Intelligence (AI) 

• Google Adds AI Shopping Tools Across Search, Gemini

  Google rolls out AI shopping updates in Search and Gemini. Key features include conversational queries, tailored shopping results, agentic checkout that automates purchase when a tracked item goes on sale, and AI-powered calls for local product availability. Aimed at reducing friction and personalizing the shopping experience for U.S. users.

• Why WordPress 6.9 Abilities API Is Consequential And Far-Reaching

  WordPress 6.9’s new Abilities API arrives Dec 2, standardizing how plugins and themes declare capabilities. Enables advanced AI integrations, improved discoverability, and validation, preparing WordPress to interact predictably with AI agents and automation tools. 

Introducing Synthflow Voice AI Agents for WhatsApp Calls

Until now, answering WhatsApp calls with the same speed, consistency, and automation as phones was nearly impossible.

With Synthflow, that changes. Connect your WhatsApp Business account instantly and have every call answered by Voice AI Agents that resolve issues, book appointments, track orders, send follow-ups, and escalate when needed.

24/7 coverage, 200+ integrations, 30+ languages, and enterprise-grade security — all in one platform.

Try It Today