Community | University 

Nov 18, 2025

Hello, GrowthHackers! 

Welcome to your daily unfair advantage.

Every morning, we cut through the noise to bring you sharp insights, fast news, and fresh sparks to light up your brain and fuel your hustle. From scrappy hacks to big tech moves, AI shifts to culture flips this is your intel to stay ahead, move fast, and break boring.

Think of it as your growth-fueled espresso shot.
Short. Smart. Addictive.

Let’s dive in.👇

Quick Hits

1. X Will Soon Indicate if a Profile is Using a VPN
   (So now we just have to start beefing with people who don't have the VPN indicator.)

2. Meta releases a new tool to protect reels creators from having their work stolen
   (Is this the plot twist or the ad?)

3. Cloudflare down for thousands of users
   (Time to go outside, I guess.)

The Growth joke of the day

What do you call a landing page with a high bounce rate?
A takeoff page.

What's New in Growth Hacking/Growth Marketing?

Strategies

• Google Search Console Adds Custom Annotations To Reports

  Google Search Console now lets you add custom annotations to performance charts, making it easier to track when changes or external events occurred.

• Intuit signs $100M+ deal with OpenAI to bring its apps to ChatGPT

  Intuit has signed a multi-year contract worth more than $100 million with OpenAI, enabling its tax and financial apps to operate within ChatGPT and expanding the company’s use of OpenAI’s models across its products.

• Snapchat Highlights the Importance of Multicultural Representation in Ads

  Snapchat's report urges brands to diversify ad content to reflect growing multicultural audiences—by 2050, nearly half the US will be multicultural—highlighting creator partnerships and AR as growth drivers for ad engagement and authenticity.

• TikTok’s Making a Major Push on TikTok Shop These Holidays

  TikTok offers up to $20k in merchant incentives to fuel TikTok Shop sales this holiday, emulating China’s Douyin live shopping boom but facing unique challenges in Western e-commerce adoption and regulations.

  ____________________________________________________________

People

Not many movements from our fellow Senior Growth Marketers today 🫠 

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What's New in Artificial Intelligence (AI) 

• Google rolls out its AI ‘Flight Deals’ tool globally, adds new travel features in Search

  Google expands its AI-powered “Flight Deals” to 200+ countries and adds new AI travel planning features, including a Canvas trip planner and agentic booking capabilities in search, aiming at user retention and market penetration in travel.

• NotebookLM adds Deep Research and support for more source types

  The latest NotebookLM update introduces Deep Research, helping users add diverse, high-quality sources and broadens the types of content you can analyze, including sheets and Word docs.

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