Community | University 

May 23, 2025

Hello, GrowthHackers! 

Welcome to your daily unfair advantage.

Every morning, we cut through the noise to bring you sharp insights, fast news, and fresh sparks to light up your brain and fuel your hustle. From scrappy hacks to big tech moves, AI shifts to culture flips—this is your intel to stay ahead, move fast, and break boring.

Think of it as your growth-fueled espresso shot.
Short. Smart. Addictive.

Let’s dive in.👇

Quick Hits

1. Anthropic Launches Claude 4 (Opus & Sonnet)
   (Opus codes for 7 hours straight… that’s longer than most of us last in meetings.)

2. AI mode – All you need to know
   (Welcome to AI Mode: where your browser reads your mind, your email finishes itself, and your to-do list gets nervous.)

3. WhatsApp expands audio chat tools to all group sizes
   (Audio chaos? Activated. 🎧📱)
   

The Growth joke of the day

Why do SEO experts love driving during peak hours?  
They appreciate the traffic. 😄 

The Task list all growth marketers should have post Google’s I/O 2025

Here’s what to focus on next. 🚀 

At GrowthHackers, we dove deep into Google I/O 2025 so you don’t have to.
We watched every keynote, read all the documentation, and analyzed the real implications for SEO, search, and the future of the web.
From AI-powered search to agent-based user journeys, multimodal content, and personalized UX—everything is evolving fast. We’ve broken it all down into an actionable task list to help you (and your clients) stay ahead of the curve.

What's New in Growth Hacking/Growth Marketing?

Strategies

• Startup Battlefield competition targets early-stage growth

  TechCrunch's Startup Battlefield gives early-stage startups a chance to pitch for $100K and increase exposure to VCs, reflecting a key growth opportunity for emerging brands.

• Strava fuels product growth via AI-driven acquisitions

  Strava enhances its digital training ecosystem by acquiring Runna and The Breakaway—AI-based apps that personalize fitness plans—positioning itself as a complete athletic-growth platform.

• Honasa Consumer Retail Expansion

  In India, Honasa (Mamaearth, BBlunt) aims for double-digit revenue growth this fiscal year by scaling from 100,000 to 150,000 retail outlets, revamping Mamaearth’s core wellness ranges to align with evolving consumer demand 

• Influencer & Retail Media Explosion

  Rhode (by Hailey Bieber) is entering Sephora this autumn, spotlighting the shift from direct-to-consumer to DTC + retail partnerships—a model peers like Sephora offer for scale without diluting brand cachet

  ____________________________________________________________

  People

• ManpowerGroup Names Becky Frankiewicz President & Chief Strategy Officer and Ger Doyle Regional President, North America
  Jonas Prising, Chairman & CEO of ManpowerGroup, emphasized that these appointments are central to accelerating the company’s growth and transformation agenda. Becky Frankiewicz highlighted her commitment to “accelerate growth by infusing AI & Agentic AI across our global enterprise” and strengthening the company's brands in innovative ways

Embark on our upcoming thrilling virtual journey!

Unlock Your Blog's Untapped Revenue Potential

In today’s “post-traditional SEO” landscape, your blog holds immense potential beyond just sharing your thoughts or documenting the company’s events. Understanding how to strategically monetize your content and audience is the key to unlocking financial freedom and building a thriving online business. This workshop cuts through the noise, focusing on what truly drives results and sustainable income.

LIVE WEBINAR | JUNE 3, 2025 | 9AM PT - 12PM ET - 5PM GMT
With Karolina Waligóra-Guimarães

What's New in Artificial Intelligence (AI)

• Vercel’s AI model now available in API, SDK, and AI Playground

  The new v0 model can be accessed via API and integrated into platforms like Cursor and Codex. It’s designed to auto-fix common coding problems and is accessible via premium plans.

• AI agents take centre stage at Microsoft Build 2025

  At Microsoft Build, GitHub Copilot’s evolution into full AI coding agents capable of bug fixes, feature development, and self-maintenance was announced—touted as a new "digital teammate" for devs 

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