Community | University 

Oct 09, 2025

Hello, GrowthHackers! 

Welcome to your Weekly unfair advantage.

Once a week, we cut through the noise to bring you sharp insights, fast news, and fresh sparks to light up your brain and fuel your hustle. From scrappy hacks to big tech moves, AI shifts to culture flips—this is your intel to stay ahead, move fast, and break boring.

Think of it as your growth-fueled espresso shot.
Short. Smart. Addictive.

Let’s dive in.👇

Quick Hits

1. Meta Phases Out Automated Ads in Favor of Advantage+
   (Meta isn’t just tweaking knobs, it’s doubling down on closed-loop ad automation.)

2. The First 24 Hours of Sora 2 Chaos
   (The hype cycle meets the chaos cycle.)

3. YouTube View Drops Likely Tied To Ad-Block List Change
   (When your “views” vanish overnight, it’s not the algorithm it’s the ecosystem.)

4. Introducing apps in ChatGPT
   (ChatGPT just went from assistant to ecosystem)

The Growth joke of the day

What do you call a travel agency’s landing page?
A Destination URL 😂

3-Minute News Bulletin with
Growth Hackers

This week's 🙌 News Bulletin explores:
AI Reshapes Search Marketing and Digital Platforms in 2025

🚀 This Week in Growth: AI Reshapes the Web

From Google’s AI overviews redefining SEO to ChatGPT becoming a full-service app platform, the digital landscape is shifting fast. Search is no longer about clicks but about conversations and conversions, as brands race to optimize for AI visibility. OpenAI’s new integrations with Spotify and Canva hint at an AI-driven commerce era, while Anthropic and IBM join forces to bring enterprise AI to the next level.

On the social front, Instagram’s Friend Map rolls out in India, blending connection with privacy, and Meta tightens its EU ad policies. Meanwhile, Otter.ai evolves from transcription to enterprise intelligence, and marketers are urged to master mobile where simpler words and sharper messaging can bridge the 8% conversion gap.

The takeaway: 2025’s growth edge lies in adapting to AI-first search, smarter content, and human-centered simplicity.

Latest Growth Hacking News

Strategies

• Perplexity leverages agentic AI for browser competition

  In pursuit of user growth, Perplexity bets on robust agent AI to help users switch from established browsers through novel productivity features.

• Meta Outlines Expanding AI Ad Tools, Including Chatbots for Websites

  With the holiday season fast approaching, Meta has announced a raft of new ad updates, including AI-assistance tools (for Meta ads and for your own website), creator collaboration options, new product stickers for Reels, and more.

• Instagram introduces new ‘Ring’ award for top creators

  Instagram launches a global award program recognizing 25 creators shaping culture, granting a custom gold ring and enhanced profile features, but no monetary prizes. The move comes as creator monetization declines, amidst a 52% drop in brand deals in 2024 and a tougher digital creator marketing environment.

• The end of SEO-PPC silos
  AI-driven search is blurring the line between organic and paid.
  Learn how uniting SEO and PPC boosts visibility, intent, and brand authority.

• OpenAI launches AgentKit to help developers build and ship AI agents 
  “AgentKit is a complete set of building blocks available in the open AI platform designed to help you take agents from prototype to production. It is everything you need to build, deploy, and optimize agent workflows with way less friction,” Altman said.  

• Google launches its AI vibe-coding app Opal in 15 more countries

  Google expands Opal, its no-code AI app creator, to 15 new countries. Opal lets users create mini web apps using text via AI, streamlines debugging, and allows complex workflows. Expansion directly supports global digital marketing and product incubation.

Start Here. Learn Together. Grow Always.

Dive into the future with topics like Growth Hacking.
Discover our courses designed for doers, builders, and growth-minded teams.

Learn from real-world experiments and proven frameworks

Are you ready to start your journey and grow faster, together?🤘

What's New in Artificial Intelligence (AI)

• The jobs crisis is bigger than AI

  New research shows that for all the hype, AI hasn't reshaped the job market yet. Why it matters: Companies are spending big on chips, data centers and talent, but hiring weakness owes more to economic conditions and government actions than automation.

• Meta Announces New Subsea Cable Project to Increase Global Connectivity

  Meta unveils Candle, a new subsea cable for APAC, part of broader global projects to boost high-speed connectivity and support the development of AI tools and digital growth. Enhances potential user base for digital and AI services in the region.

• Google launches its AI vibe-coding app Opal in 15 more countries

  Google expands Opal, its no-code AI app creator, to 15 new countries. Opal lets users create mini web apps using text via AI, streamlines debugging, and allows complex workflows. Expansion directly supports global digital marketing and product incubation.

Is Your PPC Strategy Leaving Money on the Table?

Digital marketing has changed. Is your strategy keeping up?

With Levanta’s Affiliate Ad Shift Calculator, you can learn how creator-driven affiliate programs stack up against traditional performance models, and how a small shift in budget can have major impact.

Input your monthly ad spend and Amazon monthly revenue to uncover where you’re leaving money on the table. Find out how much revenue you could reclaim by leveraging smarter, creator-led affiliate partnerships.

The calculator helps you estimate:

• Potential revenue lift from creator-driven partnerships

• ROI impact based on commission and conversion data

• Efficiency gains compared to your current ad model

See how small changes could lead to massive increases in ROI, growth, and efficiency.

Run your numbers today to help future-proof your affiliate strategy in Q4 and beyond.

Get your free calculation