Community | University 

Nov 05, 2025

Hello, GrowthHackers! 

Welcome to your daily unfair advantage.

Every morning, we cut through the noise to bring you sharp insights, fast news, and fresh sparks to light up your brain and fuel your hustle. From scrappy hacks to big tech moves, AI shifts to culture flips this is your intel to stay ahead, move fast, and break boring.

Think of it as your growth-fueled espresso shot.
Short. Smart. Addictive.

Let’s dive in.👇

Quick Hits

1. Alexa+ comes to the Amazon Music app
   (Alexa about to start DJing our breakups too 💔)

2. Google Maps bakes in Gemini to improve navigation and hands
   (Gemini telling me I look lost before I even ask for directions 😭)

3. Netflix in talks to license video podcasts from iHeartMedia
   (That’s just YouTube with better thumbnails 💀)

The Growth joke of the day

Why did the AI refuse to attend the brainstorming session?
Because it didn’t want to be trained again.

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What's New in Growth Hacking/Growth Marketing?

Strategies

• Google AI Overviews drive 61% drop in organic CTR, 68% in paid
  Organic click-through rates (CTR) for informational queries featuring Google AI Overviews fell 61% since mid-2024, while paid CTRs on those same queries plunged 68%, according to the latest study by marketing agency Seer Interactive.

• Kinsta Managed WordPress Host Won't Charge For Bot Traffic

  Kinsta changes pricing model to avoid charging for AI bots and scrapers, giving customers enhanced control over hosting costs offers transparency and flexibility relevant to digital marketers and growth hackers.

• Google’s AI Mode gets new agentic capabilities to help book event tickets and beauty appointments

  Google announced on Tuesday that it’s launching new agentic capabilities in AI Mode, its feature that allows users to ask complex questions and follow-ups to dig deeper on a topic directly within Search.Users can now get help with booking event tickets and beauty and wellness appointments in AI Mode

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People

• Former Meta employees launch a ring to take voice notes and control music
  Two former Meta employees who worked on interface design have launched Sandbar, a startup that has created a ring called Stream for similar purposes. The company calls the ring “a mouse for voice” because it can take notes, help you interact with an AI assistant, and also let you control music.

Because Communities Matter:
A Shout-Out to ARK-STEM

At GrowthHackers, we’ve always believed that communities build what algorithms can’t, trust, collaboration, and real momentum.

That’s why I want to spotlight a fellow builders’ community that lives by the same values we do, just in a different domain.

Meet ARK-STEM, a community and marketplace for makers, innovators, and STEM enthusiasts.

It’s where people who build from first principles come together to show, learn, share, and sell their creations, among peers who get what it means to tinker, invent, and experiment.

If, besides being marketers, you (or your kids) love STEM, science, tech, engineering, or making things that actually work this community is for you.

Because, whether it’s growth or gravity, we all grow faster when we build together.🚀

What's New in Artificial Intelligence (AI) 

• Anthropic positions Claude for Financial Services and Enterprise Search

  Anthropic extends Claude’s AI capabilities for financial services and enterprise search, helping businesses integrate AI across internal work appsfueling growth, efficiency, and digital marketing transformation.

• SoftBank, OpenAI launch new joint venture in Japan as AI deals grow ever more circular
  If you look at how AI deals are conducted these days, it seems AI companies and their investors are imitating the circle of life. Only, it’s a circle of profit that ensures the money eventually comes back to their own coffers.
  

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