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- What’s Really Happening in Growth Today: Hype, Scale, and Security ☕️
What’s Really Happening in Growth Today: Hype, Scale, and Security ☕️
Short. Smart. Addictive.
Nov 11, 2025
Hello, GrowthHackers!
Welcome to your daily unfair advantage.
Every morning, we cut through the noise to bring you sharp insights, fast news, and fresh sparks to light up your brain and fuel your hustle. From scrappy hacks to big tech moves, AI shifts to culture flips this is your intel to stay ahead, move fast, and break boring.
Think of it as your growth-fueled espresso shot.
Short. Smart. Addictive.
Let’s dive in.👇
Quick Hits
A better way of thinking about the AI bubble
(Some call it hype. We call it runway.)Google Issues Critical New VPN Threat Warning For Billions Of Users
(Google just said ‘plot twist.)Grok 4 Fast Expands to 2M Tokens, Redefining AI Scale and Cost
(Grok out here training for the AI Olympics)
The Growth joke of the day
What is a social media marketer’s favorite snack?
Insta-graham crackers.
What's New in Growth Hacking/Growth Marketing?
Strategies
3 Stats Defining Social Media in 2026
Key data: 72.3% of online audiences use social media for brand research, 80.7% of Snapchat users are also on Facebook, and 96% access the internet via their phones. The report emphasizes the impact of multi-channel engagement and the importance of tailoring social/digital strategy for growth.
TikTok Partners With iHeartRadio to Help Creators Branch Into Audio
TikTok and iHeartMedia announced a partnership launching a TikTok Podcast Network, digital radio, and live event integrations—enabling creators to expand their audience, monetize, and attain multimedia exposure through audio content, broadening digital marketing opportunities.
Automattic Disputes Use Of Word "Automatic" For WordPress Product
Automattic (WordPress.com) sent a legal letter to a developer over the name "Automatic.css", branding it as a potential source of user confusion. The dispute has community implications and underscores the impact of branding and IP issues in marketing SaaS and tech products.
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People
6sense founder Amanda Kahlow raises $30 million for new human-replacement AI sales startup 1mind
Amanda Kahlow launched 1mind, an AI-driven sales platform to automate and augment inbound sales processes at enterprise scale, closing a $30M Series A. The startup offers AI sales agents trained on company data, with clients including HubSpot and LinkedIn. It signals ongoing disruption in digital/SaaS sales via AI..
Upcoming Webinar⚡️
AI in Business: From Panic to Power
🚀 AI in Business: From Panic to Power
Feeling overwhelmed by AI tools? This event is your reset.
Join us to stop chasing shiny features and start mastering the AI-first mindset that’s shaping business today.
With Effie Bersoux, you’ll get practical frameworks for building an AI strategy that actually works no hype, all action.
📅 NOVEMBER 20, 2025
🕛 9AM PT - 12PM ET - 5PM GMT
What's New in Artificial Intelligence (AI)
Google AI Overviews Appear On 21% Of Searches: New Data
Α study shows Google AI Overviews (AIOs) are triggered on 21% of searches, primarily for longer, informational, and question-based queries. Highlights risk and opportunity for traffic in educational, health, or complex informational content, relevant for digital and growth marketers adapting to search engine shifts.
Meta Shares Insight Into Its Evolving AI-Powered Ad Targeting Process
Meta unveiled details about its advanced Generative Ads Recommendation Model (GEM), which leverages large language model paradigms to enhance ad targeting efficiency and performance. The new model claims 4x better data efficiency and 2x knowledge transfer, shaping the future of AI-driven ad optimization.
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