Community | University 

Nov 10, 2025

Hello, GrowthHackers! 

Welcome to your daily unfair advantage.

Every morning, we cut through the noise to bring you sharp insights, fast news, and fresh sparks to light up your brain and fuel your hustle. From scrappy hacks to big tech moves, AI shifts to culture flips this is your intel to stay ahead, move fast, and break boring.

Think of it as your growth-fueled espresso shot.
Short. Smart. Addictive.

Let’s dive in.👇

Quick Hits

1. Slow Ventures holds a ‘finishing school’ to help founders learn to be fancy
   (Next cohort: how to pronounce ‘Chablis’ during a funding dinner.)

2. Spotify’s Latest Feature Charts Your Week in Listening
   (We didn’t ask, but we’ll still share it on Stories.)

3. TikTok Outlines Latest Measures To Protect In-App Shoppers
   (Because apparently, retail therapy needed parental controls.)

The Growth joke of the day

Why would Sherlock Holmes make a good social media marketer?
Because he’s good at stalking other people.

What's New in Growth Hacking/Growth Marketing?

Strategies

• Why Strategic Review Is The Missing Layer In Many SEO Campaigns

  SEO is long-term and ongoing, and that causes risks of losing strategic approach and guidance along the way. Integrate strategic review into your SEO efforts.

• Comprehensive 11-Point Local SEO Audit Checklist Released

  An extensive 11-point checklist guides businesses in auditing their local SEO to maximize authority, visibility, and conversions across traditional and AI-driven search platforms, covering everything from keyword research to AI optimization.

• How one founder plans to save cities from flooding with terraforming robots
  Parts of San Rafael, a city just north of San Francisco, are sinking about half an inch per year. That might not sound like much, but altogether, it has meant that some neighborhoods like the Canal District that borders the bay have sunk three feet, placing them at greater risk of flooding from sea-level rise.

• Reddit Puts More Focus on Automated Targeting in Ads Manager
  Reddit’s been working to improve its ad offering, in order to better align with opportunities, and has rolled out a range of new updates, including Reddit insights, to help you reach the right audience. And now, Reddit’s redesigned its audience setup process, in order to make campaign creation “more intuitive and streamlined.”

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People

• Elon Musk uses Grok to imagine the possibility of love

  Elon Musk demonstrates xAI's Grok Imagine, a new photo and video generation tool, by posting AI-generated videos to engage the X audience. The post sparks discussions about AI-generated content, digital personas, and engagement strategies on social media platforms.

Upcoming Webinar⚡️
AI in Business: From Panic to Power

🚀 AI in Business: From Panic to Power

Feeling overwhelmed by AI tools? This event is your reset.
Join us to stop chasing shiny features and start mastering the AI-first mindset that’s shaping business today.

With Effie Bersoux, you’ll get practical frameworks for building an AI strategy that actually works no hype, all action.

📅 NOVEMBER 20, 2025
🕛 9AM PT - 12PM ET - 5PM GMT

What's New in Artificial Intelligence (AI) 

• HomeBoost provides AI-powered home energy assessments

  HomeBoost, part of the Disrupt 200, leverages AI to help homeowners reduce carbon footprint and expenses, reflecting AI’s role in consumer-facing digital strategies.

• Daily Mail says Google AI Overviews have killed click-throughs

  The average clickthrough rate is 80-90% lower when an AI Overview is triggered (when Daily Mail ranks on the first Google search page), compared to when no AI Overview is present, according to Daily Mail director of SEO and editorial e-commerce Carly Steven.

Find your customers on Roku this Black Friday

As with any digital ad campaign, the important thing is to reach streaming audiences who will convert. To that end, Roku’s self-service Ads Manager stands ready with powerful segmentation and targeting options. After all, you know your customers, and we know our streaming audience.

Worried it’s too late to spin up new Black Friday creative? With Roku Ads Manager, you can easily import and augment existing creative assets from your social channels. We also have AI-assisted upscaling, so every ad is primed for CTV.

Once you’ve done this, then you can easily set up A/B tests to flight different creative variants and Black Friday offers. If you’re a Shopify brand, you can even run shoppable ads directly on-screen so viewers can purchase with just a click of their Roku remote.

Bonus: we’re gifting you $5K in ad credits when you spend your first $5K on Roku Ads Manager. Just sign up and use code GET5K. Terms apply.

Use code GET5K now