Community | University 

June 24, 2025

Hello, GrowthHackers! 

Welcome to your daily unfair advantage.

Every morning, we cut through the noise to bring you sharp insights, fast news, and fresh sparks to light up your brain and fuel your hustle. From scrappy hacks to big tech moves, AI shifts to culture flips—this is your intel to stay ahead, move fast, and break boring.

Think of it as your growth-fueled espresso shot.
Short. Smart. Addictive.

Let’s dive in.👇

Quick Hits

1. Canada says telcos were breached in China-linked espionage hacks
   (National security now lives in the cloud.)

2. Leak reveals Grok might soon edit your spreadsheets
   (First it finished your sentences, now it’ll fix your formulas.)

3. The New News Feed: Social Media’s News Takeover
   (The algorithm is the new editor-in-chief. )

The Growth joke of the day

I made my email marketer friend laugh.
They said, “This would convert better with a subject line emoji.”

What's New in Growth Hacking/Growth Marketing?

Strategies

• The Multi-Hustle Marketer: The Rise of Polyworking in Marketing
  Marketers today are ditching the one-job model for something more dynamic.They’re juggling freelance projects, passion businesses, and client work simultaneously. It’s not just a career trend – it’s a new way to build a marketing career.The single-job track is losing relevance fast as polyworking becomes the new norm.

• TikTok shows limits of vertical integration in growth efforts

  ByteDance returns rights to authors, signaling challenges even for large platforms in scaling into other verticals despite social influence—important insight in growth strategy ecosystems.

• Google adds AI features to Chromebook Plus devices
  Google’s adding a slew of AI features to its productivity-focused Chromebook Plus line of devices, including a screen-selection tool for search and text capture, a tool that explains complex text, and NotebookLM.

• WhatsApp Banned From US House Staff Devices Amid Questions Over Potential Vulnerabilities
  WhatsApp has been banned from House staffers’ devices in the U.S., amid rising concerns about the security of the messaging app, and its potential vulnerability to certain types of hacking efforts.

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  People

• Hinge CEO Justin McLeod says dating AI chatbots is ‘playing with fire’
  Hinge bills itself as the app that’s “designed to be deleted,” and that, of course, is in deep tension with how mobile apps and services grow users and revenue.

Save the date and get ready to hear new stories!

STORYTELLING: It’s not in your dna.
It’s a skill you can learn.

A practical, myth-busting webinar that shows storytelling isn’t a talent you’re born with—it’s a skill anyone can learn. You will learn actionable tips to turn everyday moments into stories that connect and inspire.

LIVE WEBINAR | JUNE 25, 2025 | 9AM PT - 12PM ET - 5PM GMT

Speaker 1 - Saul Cambridge (Director, Program Leader and Catalyst, Ergo Ego AS)
Speaker 2 - Berit Boman (Director, Senior Consultant, Facilitator and Presenter, Ergo Ego AS)

What's New in Artificial Intelligence (AI)

• Over a million people now have access to the gen-AI powered Alexa+

  Amazon's Alexa+ has crossed over a million early testers. It integrates generative AI for personalized assistant functionality, and smart home integration, with monetization planned post-launch.

• Pinterest shares tips for aligning Pins with visual AI search

  Pinterest advises brands on using AI-powered tools like Performance+ to reach users through visual search trends, encouraging updates in targeting and creative strategy.

The Future of AI in Marketing. Your Shortcut to Smarter, Faster Marketing.

Unlock a focused set of AI strategies built to streamline your work and maximize impact. This guide delivers the practical tactics and tools marketers need to start seeing results right away:

• 7 high-impact AI strategies to accelerate your marketing performance

• Practical use cases for content creation, lead gen, and personalization

• Expert insights into how top marketers are using AI today

• A framework to evaluate and implement AI tools efficiently

Stay ahead of the curve with these top strategies AI helped develop for marketers, built for real-world results.

Download the Free Report