When Rankings Shift, Degrees Crowd & Browsers Talk Back ☕️

Short. Smart. Addictive.

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Sept 22, 2025

Hello, GrowthHackers! 

Welcome to your daily unfair advantage.

Every morning, we cut through the noise to bring you sharp insights, fast news, and fresh sparks to light up your brain and fuel your hustle. From scrappy hacks to big tech moves, AI shifts to culture flips—this is your intel to stay ahead, move fast, and break boring.

Think of it as your growth-fueled espresso shot.
Short. Smart. Addictive.

Let’s dive in.👇

Quick Hits

  1. Google August 2025 spam update done rolling out
    (Spam updates aren’t just about penalties they reset the playing field.)

  2. Maybe there are just too many college graduates now
    (The real growth skill isn’t the degree)

  3. Chrome for Android can now read webpages like a podcast
    (Google just turned content into audio.)

The Growth joke of the day

Optimized my site for 100 keywords…
Now I rank on page 10 for all of them. 🚀😂

What's New in Growth Hacking/Growth Marketing?

Strategies

  • YouTube Unveils AI-powered Ask Studio to Guide Creators

    YouTube introduces an AI-powered conversational tool called Ask Studio to help creators navigate analytics, optimize content strategies, and answer platform questions directly in Studio, aiming to streamline growth decisions and accelerate content iteration for digital marketers.

  • Netflix Strikes Global Marketing Deal With Beverage Giant AB Inbev

    In what the companies are calling a first of its kind deal, Netflix and beverage giant AB InBev say they have inked a global marketing partnership, one that will make its beer brands title sponsors of Netflix programming and live events, while bringing Netflix IP to live activations and packaging around the world.

  • Microsoft Patches Critical Entra ID Flaw Enabling Global Admin Impersonation Across Tenants
    A critical token validation failure in Microsoft Entra ID (previously Azure Active Directory) could have allowed attackers to impersonate any user, including Global Administrators, across any tenant.


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People

Not many movements from our fellow Senior Growth Marketers today 🫠

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What's New in Artificial Intelligence (AI) 

  • The two robotaxi battlegrounds that matter

    The robotaxi competition is concentrating on airports and dense downtown areas for efficient scaling and quick returns. Waymo leads with partnerships like Lyft and Uber for airport shuttles, while Tesla leverages AI for dominance. Challenges include regulations and safety, but these niches promise to redefine urban mobility through data-driven innovations.

  • Silicon Valley bets big on ‘environments’ to train AI agents
    For years, Big Tech CEOs have touted visions of AI agents that can autonomously use software applications to complete tasks for people. But take today’s consumer AI agents out for a spin, whether it’s OpenAI’s ChatGPT Agent or Perplexity’s Comet, and you’ll quickly realize how limited the technology still is. Making AI agents more robust may take a new set of techniques that the industry is still discovering.

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