Community | University 

Oct 15, 2025

Hello, GrowthHackers! 

Welcome to your daily unfair advantage.

Every morning, we cut through the noise to bring you sharp insights, fast news, and fresh sparks to light up your brain and fuel your hustle. From scrappy hacks to big tech moves, AI shifts to culture flips this is your intel to stay ahead, move fast, and break boring.

Think of it as your growth-fueled espresso shot.
Short. Smart. Addictive.

Let’s dive in.👇

Quick Hits

1. WPBakery WordPress Vulnerability Lets Attackers Inject Malicious Code
   (Security is the new UX)

2. You can now text Spotify’s AI DJ
   (First we curated playlists. Now we text them. Engagement is officially conversational.)

3. Sam Altman says ChatGPT will soon allow erotica for adult users
   (OpenAI’s testing where growth meets boundaries.)

The Growth joke of the day

Why do digital marketers love to shop at Whole Foods?
They have a lot of organic content.

What's New in Growth Hacking/Growth Marketing?

Strategies

• Google Redesigns How Search Ads Are Labeled

  Google introduces a “Sponsored results” label, grouping ads and making it possible to collapse the entire block. Aimed at transparency, this shift may impact CTR and user engagement with ads, signaling a move towards more user control and performance-driven search marketing.

• LinkedIn’s Gaming Leaderboards for Connections Are Now Live

  LinkedIn launches new leaderboards for its in-app games, allowing users to compare scores with their direct connections. Meant to drive engagement and retention, this shift may be leveraged by marketers seeking to increase organic participation and deepen user relationships on the platform.

• Facebook brings back job listings in the US

  Facebook reintroduces job listings focused on local, entry-level, trade, and service roles. Personalized job recommendations and Messenger-based communication could impact audience targeting and digital recruitment strategies, positioning Facebook against LinkedIn and targeting Gen Z users.

• Google Lighthouse 13 Launches With Insight-Based Audits

  The new version of Lighthouse consolidates legacy audits into insight-based diagnostics, aligning more closely with Chrome DevTools. This change streamlines reporting and emphasizes actionable insights, but does not affect performance scores.

  ____________________________________________________________

People

• Social media engagement is shrinking for the first time in history.
  Greg Isenberg, CEO of Late Checkout, recently posted an analysis highlighting a notable change in how people are spending their time online.

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What's New in Artificial Intelligence (AI) 

• TikTok Shares Pointers on Successful AI Adoption for Marketers

  TikTok, with Lunar Solar Group, shares tips on integrating AI tools for ad creation and targeting, emphasizing AI as a complement to human expertise. Advice includes leveraging TikTok’s Smart+ ads and Symphony creative tools. The company also released an “AI Advantage: Agency Playbook” for marketers seeking to refine AI strategies.

• Google Explains Next Generation Of AI Search

  Google’s VP of Product discusses how search is converging with AI via three pillars—AI Overviews (natural language), multimodal (visual/Lens), and AI Mode (conversational search). This convergence fundamentally changes search, pushing beyond the “ten blue links” to a conversational, interactive “AI brain” experience. Publishers and marketers need to rethink strategies for this new paradigm.

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