Community | University 

Apr 17, 2025

Hello, GrowthHackers! 

Welcome to your daily unfair advantage.

Every morning, we cut through the noise to bring you sharp insights, fast news, and fresh sparks to light up your brain and fuel your hustle. From scrappy hacks to big tech moves, AI shifts to culture flips—this is your intel to stay ahead, move fast, and break boring.

Think of it as your growth-fueled espresso shot.
Short. Smart. Addictive.

Let’s dive in.👇

Quick Hits

1. EU bans the bots in online meetings (EU was never a fan of … productivity)

2. OpenAI in Talks to Acquire AI-Powered Coding Tool Windsurf

3. ChatGPT Just Replaced My Designer — And Did a Better Job
   (Is this the story of your life?)

The Growth joke of the day

Why did the AI join the startup as a co-founder?
Because it already had a scalable solution — and zero emotional baggage! 🤣 

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Start your journey—grow faster, together.🤘

What's New in Growth Hacking/Growth Marketing?

Strategies

• Meta Shares Tips to Boost Click-to-Message Campaign Results

  Meta details strategies for maximizing engagement using click-to-message ads. Recommendations include conversational copy, syncing product catalogs, and welcome prompts to spark dialogue in DMs — widely applicable for direct-response digital campaigns.

• Google Ads Introduces Lifecycle Goals for Enhanced Campaign Tracking

  Google Ads has introduced lifecycle goals, allowing marketers to set multi-stage performance objectives that track user actions throughout the funnel. This feature enables more precise optimization of campaigns, focusing on key stages such as adding items to the cart or initiating checkout, rather than solely on final purchases.

• BeReal Opens Advertising Opportunities to Brands

  BeReal, known for its candid, no-filter ethos, invites brands to the platform, offering new advertising opportunities. This move marks a significant shift in BeReal's strategy, allowing brands to engage with users in a more authentic and less curated environment. 

• Temu and Shein Reduce U.S. Ad Spending Amid Tariff Changes

  Chinese e-commerce giants Temu and Shein are significantly cutting their digital advertising budgets in the U.S. This move follows the end of tariff exemptions on shipments under $800 from China and Hong Kong, effective May 2.

  People

  Not many movements from our fellow Senior Growth Marketers today 🫠

Today’s Webinar

Don't miss out on today's electrifying webinar where you'll uncover the ultimate secrets to turbocharge your growth! Are you pumped and ready to dive in? 🤩 

The Fastest Way to Hack Growth! 📈

Tired of slow growth and marketing guesswork? Buckle up. This isn't your average webinar — it's a full-throttle, no-fluff crash course in scaling smarter, faster, and louder.

Growth hacking is cool... but what if you could skip the line and hit fast-forward on your results?

Enter Peter Lang, your guide to the wild, high-stakes world of inorganic growth—where Mergers & Acquisitions aren’t just for Wall Street big shots, but for smart marketers who want to 10x their impact without waiting a decade.

This isn’t just another event. It’s a growth wake-up call.

🗓️ Date: April 17, 2025
⏰ Time: 9AM PT - 12PM ET - 5PM GMT
💻 Where: Online — wherever you are

📈 Ready to stop guessing and start growing?
Let’s hack — fast.​

What's New in Artificial Intelligence (AI)

• MVP in the Age of AI: When to Bot and When to Not

  Chris Gardner from Underscore VC discusses the strategic use of AI in building MVPs, highlighting when to lean on automation versus human insight. He stresses the balance between AI tools and founder intuition in product building.

• Nvidia Moves AI Supercomputer Production to U.S., Opening New Avenues for Crypto Miners

  Nvidia has announced plans to manufacture AI supercomputers in the United States, a move that could benefit domestic AI infrastructure and create new opportunities for cryptocurrency miners. The decision comes amid increasing demand for AI processing power and concerns over supply chain resilience.

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