Community | University 

Apr 11, 2025

Hello, GrowthHackers! 

Welcome to your daily unfair advantage.

Every morning, we cut through the noise to bring you sharp insights, fast news, and fresh sparks to light up your brain and fuel your hustle. From scrappy hacks to big tech moves, AI shifts to culture flips—this is your intel to stay ahead, move fast, and break boring.

Think of it as your growth-fueled espresso shot.
Short. Smart. Addictive.

Let’s dive in.👇

Quick Hits

1. AI, Authenticity & TikTok’s Creator Academy

   (That’s a trend 🙌)

2. Snapchat Shares New Data on How Happiness Drives Snap Ads Response

3. Samsung Is Finally Releasing Ballie

   (Ballie’s like that friend who always has your back—except it's a robot!)
   

The Growth joke of the day

Why did the marketer break up with the campaign?

Because it wasn’t delivering the right results!

What's New in Growth Hacking/Growth Marketing?

Strategies

• 5WPR Announces Enhanced Digital Marketing Capabilities to Drive Client Growth

  5W Public Relations has launched new digital marketing services tailored to industries such as insurance, law, and finance, aiming to drive client growth through innovative strategies.

• Tessell snags $60M to drive data management at scale

  Tessell raised $60M to expand its AI-powered, multi-cloud database management services, with plans to launch conversational AI capabilities for easier data ops — offering performance boosts and lower total cost of ownership for enterprise clients.

• WordPress.com launches a free AI-powered website builder

  Users can create a website using chat-based AI prompts. It's meant to compete with Wix and Squarespace in enabling fast, low-barrier web presence for creators and entrepreneurs.

• Tessell's Lower Cost Model Debuts Disruptive Cloud Infrastructure Strategy

  Tessell uses an NVMe-based high IOPS model to move away from traditional billing (IOPS-based) and deliver predictable pricing and 10x performance, providing a disruptive growth lever for teams focused on sustainable scaling.

People

• Ilya Sutskever taps Google Cloud to power his AI startup’s research

  OpenAI cofounder Ilya Sutskever's company, Safe Superintelligence (SSI), partners with Google Cloud to use TPUs for research in safe superintelligent AI. 

• SSI Focuses Solely on Superintelligence Development

  SSI, under Ilya Sutskever, is explicitly focused on development of safe superintelligent AI alone—no product sprawl. This goal-first approach is a deliberate divergence from more commercial AI ventures.

What’s new in Artificial Intelligence (AI)

• Tessell to Expand into AI-Powered Conversational Database Management

  As part of growth plans, Tessell is building an AI-powered, chat-style interface for managing databases easily — targeting developers and admins building AI-based applications, with zero-downtime deployments and scaling.

• EU to Build AI Gigafactories in €20bn Push to Catch Up with US and China

  The European Union has announced a €20 billion initiative to construct AI "gigafactories" equipped with supercomputers. This strategic move aims to enhance Europe's competitiveness in AI, focusing on sectors like healthcare, robotics, and scientific discovery. 

• Google Cloud News: Ironwood Processor, AI Gemini Models, Global Network

  At the Cloud Next 2025 conference, Alphabet unveiled significant advancements in its cloud computing and AI services. The company introduced Ironwood, its seventh-generation TPU, offering over ten times the power of its predecessor. Additionally, Google's cloud business will integrate Nvidia's upcoming Vera Rubin accelerators and make its global Cloud Wide Area Network accessible to enterprise customers, promising improved performance and cost savings.