Community | University 

Apr 09, 2025

Hello, GrowthHackers! 

Welcome to your daily unfair advantage.

Every morning, we cut through the noise to bring you sharp insights, fast news, and fresh sparks to light up your brain and fuel your hustle. From scrappy hacks to big tech moves, AI shifts to culture flips—this is your intel to stay ahead, move fast, and break boring.

Think of it as your growth-fueled espresso shot.
Short. Smart. Addictive.

Let’s dive in.👇

Quick Hits

1. A nonprofit is using AI agents to raise money for charity
   (How to go to heaven: 101)

2. AI race in 2025 is tighter than ever before

3. The Rise of Generative AI in Marketing 
   

The Growth joke of the day

Why did the growth marketer bring a ladder to the office?

Because they were ready to scale!

Our next Webinar!

The Fastest Way to Hack Growth! 📈 

Tired of slow growth and marketing guesswork? Buckle up. This isn't your average webinar — it's a full-throttle, no-fluff crash course in scaling smarter, faster, and louder.

Growth hacking is cool... but what if you could skip the line and hit fast-forward on your results?

Enter Peter Lang, your guide to the wild, high-stakes world of inorganic growth—where Mergers & Acquisitions aren’t just for Wall Street big shots, but for smart marketers who want to 10x their impact without waiting a decade.

This isn’t just another event. It’s a growth wake-up call.

🗓️ Date: April 17, 2025
⏰ Time: 9AM PT - 12PM ET - 5PM GMT
💻 Where: Online — wherever you are

📈 Ready to stop guessing and start growing?
Let’s hack — fast.

What's New in Growth Hacking/Growth Marketing?

Strategies

• Top 30 Growth Hacking Agencies in 2025 

  Since the early 2010s, growth hacking has become a service, usually provided by growth hacking agencies and growth marketing agencies. & growth marketing agencies.Since then, however, many such agencies have appeared — and then disappeared.But some of them not only survived but also stood the test of time. This doesn’t mean that there are agencies that have brought great results for their clients in spite of their young age.

• Snapchat rolls out Sponsored AI Lenses for brands

  Snapchat launched Sponsored AI Lenses that use generative AI to immerse users in branded selfie-based experiences. Brands like Uber and Tinder have already used them, showing higher engagement. The format eliminates the need for complex VFX, speeding up production while delivering richer, interactive user experiences.

• Humans Are Better At Writing Than AI In These Tasks

  Kevin Indig explores the unique strengths human writers bring to content creation, like storytelling, emotional depth, and cultural relevance, compared to AI’s efficiency in technical writing.

• NP Digital Bolsters Its End-to-End Marketing Capabilities with the Acquisition of Yodel Mobile

  NP Digital, a global digital marketing agency, acquires Yodel Mobile to enhance its mobile app marketing capabilities, expanding its team in London and strengthening its end-to-end marketing services.

• The Future of Advertising: Native Ads That Redefine Digital Marketing

  How native advertising is evolving, emphasizing budget optimization through data-driven targeting, real-time bidding, and frequency capping to enhance user engagement and ad effectiveness.

People

• Mira Murati’s AI startup gains prominent ex-OpenAI advisers

  Mira Murati’s new venture, Thinking Machines Lab, added Bob McGrew and Alec Radford — both former key figures at OpenAI — as advisers. The startup aims to create customizable, capable, and user-friendly AI tools.

• Shopify CEO says before hiring anyone new, employees must prove AI can't do the job better

  Shopify CEO Tobi Lütke mandates that managers demonstrate AI cannot perform a job better before hiring new employees, emphasizing AI integration into daily operations and performance evaluations.

Roxie’s 3-Minute News Bulletin

In this week’s 🙌 GrowthRocks News Bulletin, AI’s not slowing down—and neither should you. From Deep Cogito’s hybrid brainpower to Snapchat’s selfie sorcery, this week’s roundup hits all the sweet spots: smarter search with Bing’s Copilot, hooks that hook on YouTube, LinkedIn’s TikTok twist, and the freshest SEO moves from GrowthRocks. Oh—and say hi to Tapestry 1.1 if you're into decluttering the social web. 🚀

What’s new in Artificial Intelligence (AI)

• Democratic U.S. senators question Google and Microsoft's AI deals

  Senators Elizabeth Warren and Ron Wyden have raised concerns about the cloud computing partnerships between tech giants Google and Microsoft with AI startups Anthropic and OpenAI, respectively. They fear these arrangements could stifle competition in the AI industry.

• Exclusive: Musk's DOGE using AI to snoop on U.S. federal workers, sources say

  Reports indicate that Elon Musk's Department of Government Efficiency (DOGE) is employing AI to monitor communications within federal agencies for anti-Trump sentiments, raising 

  significant privacy and ethical concerns.

• AI market projected to hit $4.8 trillion by 2033, emerging dominant frontier technology

  A UN report projects the global AI market will grow from $189 billion in 2023 to $4.8 trillion by 2033, emphasizing AI's rapid rise and the need for inclusive global governance.