Community | University 

Apr 02, 2025

Hello, GrowthHackers! 

Welcome to your daily unfair advantage.

Every morning, we cut through the noise to bring you sharp insights, fast news, and fresh sparks to light up your brain and fuel your hustle. From scrappy hacks to big tech moves, AI shifts to culture flips—this is your intel to stay ahead, move fast, and break boring.

Think of it as your growth-fueled espresso shot.
Short. Smart. Addictive.

Let’s dive in.👇

Quick Hits

1. Reddit Ads Tools Focus on SMB Growth

2. OpenAI Plans to Release a New ‘Open’ AI Language Model in the Coming Months

3. Reddit Introduces Faster Ad Setup and Pixel Integration
   (Reddit … give us a break!)

The Growth joke of the day

Why did the marketer break up with the billboard?

It just wasn’t their type of impression.

Are you ready for some questions?

Exclusively for our community members—join an open session where your questions shape the dialogue. Share what matters, learn from the best, and walk away with actionable insights.

This Thursday (April 3rd) we are talking about: Pre-launch Campaigns

“What are the critical elements of a successful pre-launch campaign? When is the right time to start a pre-launch campaign? How can we build hype without revealing too much? What role does influencer marketing play in pre-launch strategies? How can we measure the effectiveness of our pre-launch efforts? What common mistakes should we avoid during a product pre-launch?”

What's New in Growth Hacking/Growth Marketing?

Strategies

• Growth Hacking vs Traditional Marketing
  Explores the key differences between these two marketing approaches. Growth hacking is a data-driven, rapid-experimentation strategy focused on fast growth with minimal resources, often leveraging digital tools and viral tactics. Traditional marketing, on the other hand, relies on established channels like TV, print, and direct advertising with a broader, long-term brand-building focus. The article breaks down their pros, cons, and when to use each approach for business success.

•  AIO Strategy May Shift Early-Stage Funnel Focus

  Experts advise marketers to create content for early-stage users to increase AI visibility, as search funnels re-frame around new AI behavior.

• TikTok Expands Content Moderation with Global Youth Council

  TikTok grows its Global Youth Council initiative to elevate younger voices in safety and digital wellbeing. This may appeal to Gen Z and Gen Alpha as part of brand-co-creation — a modern user growth tactic built on empathetic trust.

• Apple Brings Apple Intelligence to Vision Pro

  Apple adds AI-driven content creation tools to Vision Pro including Genmoji, Memory Movies, and Image Playground. Features intensify Apple’s push into immersive/influencer-led experiences, opening the door for new growth loops in experiential content.

• OpenAI Hits 500M Weekly Users

  OpenAI announces 500 million weekly active users and 700 million monthly users for ChatGPT, indicating explosive product-led growth.

People

• Jacquemus Appoints Sarah Benady as CEO

  Jacquemus taps Sarah Benady, former president at Celine North America, to oversee global expansion. Her track record driving French luxury brands abroad signals growth acceleration ambitions at the intersection of marketing, commerce, and design.

• Yahoo Hires Marketing Chief to Bring Back Love for 'One of the OGs of the Internet

  Yahoo appoints Josh Line as Chief Marketing Officer to revitalize the brand and drive growth.

What’s new in Artificial Intelligence (AI)

• OpenAI Raises $40B at $300B Valuation

  OpenAI secures $40 billion in funding to further AI innovation and scale global infrastructure, supporting growth across its AI platform. 😱

• Alphabet's Isomorphic Labs Raises $600M in First Funding Round for AI Drug Business

  Isomorphic Labs, Alphabet's AI-driven drug discovery initiative, secures $600 million to advance AI drug design and clinical programs.

• Karnov Group Engages Senior AI Advisor to Maximize Returns on AI Investments

  Karnov Group appoints Steve Obenski as Senior AI Advisor to strategize and optimize returns on its AI investments. 

• ChatGPT Generates Fake Receipts, Co. Responds

  Use of AI-generated visuals for producing fake documents raises ethics concerns. OpenAI installs metadata tags and policy actions for compliance.

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