Community | University 

Apr 04, 2025

Hello, GrowthHackers! 

Welcome to your daily unfair advantage.

Every morning, we cut through the noise to bring you sharp insights, fast news, and fresh sparks to light up your brain and fuel your hustle. From scrappy hacks to big tech moves, AI shifts to culture flips—this is your intel to stay ahead, move fast, and break boring.

Think of it as your growth-fueled espresso shot.
Short. Smart. Addictive.

Let’s dive in.👇

Quick Hits

1. Google DeepMind’s AGI Plan: What Marketers Need to Know

2. AI Researchers Warn: Hallucinations Persist In Leading AI Models

3. TikTok quietly launches a new ‘TikTok for Artists’ platform

   (Well thats a creative thought 💭 )

The Growth joke of the day

Why don't marketers ever tell secrets at the gym?

Because they know that good content always gets shared! 🚀

What's New in Growth Hacking/Growth Marketing?

Strategies

• Google Updates Unfair Advantage Policy, Advertisers React

  Google revised its Unfair Advantage Policy to limit how many ads a single business can display per ad slot, aiming to reduce monopolistic behavior and increase auction fairness. The move targets affiliate abuse and could open room for smaller advertisers.

• Top marketers are under a ton of pressure. They told me how they're trying to make themselves recession-proof.

  At the 2025 WFA Global Marketer Conference in Brussels, top marketing executives discussed challenges and strategies for navigating economic uncertainty, inflation, global conflict, and disruptive AI technology. Nearly all surveyed marketers cited geopolitical instability and the need to reallocate budgets as major concerns for the coming years

• SEOs Recalibrate After Google Talks “Mini-Site” Effects

  Google’s “mini-site” metaphor shows SEO pros how independent site sections are evaluated. Changes in site structure can signal opportunity for niche authority building or cause traffic dips during algorithmic interpretation.

• Coal-fired power plant, now retired, to become massive gas-powered campus for AI, data centers

  The retired Homer City Generating Station in Pennsylvania will be transformed into a $10 billion natural gas-powered data center campus to meet the surging energy needs of AI and cloud computing.

People

• Automattic Terminates 16% of Workforce

  Automattic lays off 16% of staff to concentrate on profitability and investment capacity—impacts productivity and internal teams.

Our next Webinar!

Are you ready to unlock the full potential of AI and take your business to the next level? 🚀 We are almost there!

Join us for an exciting, free webinar on April 10, 2025, with Effie Bersoux, co-founder of AI Academy! This isn’t just another session—it’s your chance to dive deep into the world of AI and discover how to design, execute, and scale a strategy that perfectly fits your business needs

Effie will guide you through the entire process, from building a solid data foundation 📊 to selecting the right AI tools 🤖 and measuring success. You’ll walk away with practical insights and strategies to drive growth, increase efficiency, and stay ahead of the competition in an ever-evolving digital landscape.
This is more than just theory—it's about putting AI to work for YOU! Ready to embrace the future of innovation and lead your business with confidence? Or will you let the opportunity pass by? ✨​

What's New in Artificial Intelligence (AI)

• Google AdSense introduces new AI-driven ad optimization features

  Google updates AdSense with generative AI engines to help publishers serve better-targeted and higher-converting ads. 

• Microsoft reportedly pulls back on its data center plans

  Microsoft slows expansion plans for AI data centers despite prior $80B commitment, citing challenges like material shortages.

• Nvidia Blackwell Sets AI Performance Records In Benchmark Tests

  Nvidia's new Blackwell computing platform achieved record-breaking AI inferencing performance in the latest MLPerf Inference V5.0 benchmarks, reinforcing Nvidia's leadership in AI computing.

• Startup GrowthAI raises $20M to automate user retention

  GrowthAI, a startup creating AI tools for user retention, raises $20M Series A funding. Focus on SaaS and mobile apps.

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