Community | University 

Apr 30, 2025

Hello, GrowthHackers! 

Welcome to your daily unfair advantage.

Every morning, we cut through the noise to bring you sharp insights, fast news, and fresh sparks to light up your brain and fuel your hustle. From scrappy hacks to big tech moves, AI shifts to culture flips—this is your intel to stay ahead, move fast, and break boring.

Think of it as your growth-fueled espresso shot.
Short. Smart. Addictive.

Let’s dive in.👇

Quick Hits

1. OpenAI Rolls Back Update That Made ChatGPT ‘Too Sycophant-y’

2. Pinterest Releases 2025 Wedding Trends with Marketing Implications

3. Google Clarifies Anchor Text Best Practices in Internal Linking

The Growth joke of the day

What is the safest place to hide a body?
The second page of Google. 😆 

Start Here. Learn Together. Grow Always.

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Dive into the future with topics like Growth Hacking,

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Start your journey—grow faster, together.🤘

Roxie’s 3-Minute News Bulletin

This week's 🙌  News Bulletin explores
AI Leaders, Digital IDs, and Tech Giants that Shape the Future.

Quick take

AI consulting is having a moment—GrowthRocks, BCG, and Cognizant are basically the cool kids helping businesses not get left behind by robots. 🤖 Google Wallet is turning your phone into your wallet and your ID—because why carry anything anymore? Meta’s Llama models just hit 1.2 billion downloads, but devs are side-eyeing Llama Four like it forgot its homework. 😆 
Amazon hurled 27 more satellites into space, still chasing Starlink like it’s the final rose on The Bachelor. Meanwhile, LinkedIn wants you to get serious about video, and Threads is yelling, “Post it to Stories!” like your social media manager friend.

What's New in Growth Hacking/Growth Marketing?

Strategies

• GrowthGirls Expands AI Consulting Specialization for Female-Centric Brands

  GrowthGirls collaborates with GrowthRocks to specialize in AI-powered strategies tailored toward marketing and customer experiences for female-led industries such as fashion and wellness.

• Google Now Allows Top Ads to Appear at Bottom of Search Results

  Google Ads permits top-performing ads to be shown at both the top and bottom of search result pages. This increases visibility and highlights the importance of ad quality and relevance—critical for performance marketing strategies.

• Digital video ad spend to grow 14% in 2025: IAB

  Digital video ad spending is projected to reach $72.4 billion in 2025, up 14% from 2024, with connected TV (CTV) and social video leading the growth. CPG brands are expected to spend $14.3 billion, a 13% increase, while retailers are projected to spend $8.4 billion, an 18% rise from the previous year.

• Post-blackout in Spain and Portugal, companies count the cost.

  The recent blackout is estimated to have caused economic losses of approximately €1.6 billion, affecting industries such as oil refining and food processing. The meat sector alone reported potential losses of up to €190 million due to power outages affecting refrigeration.

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  People

• Kaplan of Anthropic to Speak at TechCrunch Sessions: AI

  Anthropic's co-founder Jared Kaplan will share insights about hybrid reasoning models and AI safety governance, providing practical advice at TC Sessions: AI for companies looking to implement AI technologies in strategic and responsible ways.

• CaaStle Faces Lawsuits Amid Allegations of Startup Fraud

  Fashion tech startup CaaStle is hit with multiple lawsuits over alleged financial misconduct and nonpayment. Allegations may result in a major startup fraud scandal after the company raised over $530M.

Upcoming Webinar!

Whether you're a startup founder, marketer, or community builder, this webinar is your blueprint for success. 🤩 
Don't miss out on this opportunity to learn from one of the industry's pioneers!​

Is Theo back? You bet he is! 🚀

After helping GrowthHackers build the largest growth hacking community, Theo Moulos is back to spill the secrets of building and monetizing a community!
Join him for an exclusive webinar where he’ll reveal proven strategies to turn your community into a revenue-generating machine. Whether you're starting from scratch or looking to level up, this session will provide the tools you need to grow and monetize like a pro! Don’t miss out!

🗓️ Date: May 7, 2025
🕘 Time: 9 AM PT / 12 PM ET / 5 PM GMT
🎙️ Host: Theo Moulos, Chief Strategy Officer at GrowthHackers

Agenda

As promised, Theo will share everything with complete transparency. In this webinar, I’ll walk you through, step by step, the incredible journey of how we built the largest growth hacking community on the planet.​

What's New in Artificial Intelligence (AI)

• New AI Technique Uncovers Antiviral Compounds

  Researchers at Penn Medicine develop an AI algorithm combined with traditional lab methods to identify promising antiviral drug leads.

• Meta Introduces Llama API to Attract AI Developers

  Meta launches the Llama application programming interface (API) to encourage developers to build AI products using its Llama models.

• Implementing Offline-Capable AI Solutions.

  Developing AI tools that can function offline or with limited connectivity ensures that critical operations continue during outages. Such solutions can include local data processing and storage capabilities, allowing for uninterrupted service delivery. For instance, AI-powered systems can analyze data in real-time, identifying patterns that indicate potential disruptions before they escalate.

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