Community | University 

July 03, 2025

Hello, GrowthHackers! 

Welcome to your daily unfair advantage.

Every morning, we cut through the noise to bring you sharp insights, fast news, and fresh sparks to light up your brain and fuel your hustle. From scrappy hacks to big tech moves, AI shifts to culture flips—this is your intel to stay ahead, move fast, and break boring.

Think of it as your growth-fueled espresso shot.
Short. Smart. Addictive.

Let’s dive in.👇

Quick Hits

1. Google’s Veo 3 may power the future of playable world models
   (If Veo 3 can turn prompts into playable worlds, we’re not just watching content anymore—we’re living in it.)

2. TikTok launches “Shop Locally Made” and “Deals for You” events in U.S.
   (TikTok really said: support small biz, but make it scrollable.)

3. Substack brings new updates to livestreaming as it increases video push
   (Substack wants to be your newsletter, your podcast, and your live stage. )

The Growth #meme of the day

What's New in Growth Hacking/Growth Marketing?

Strategies

• ChatGPT referrals to news sites are growing, but not enough to offset search declines

  ChatGPT referrals to publishers have grown 25x over the past year, but still fail to make up for the sharp decline in Google search traffic following AI-powered summaries. Highlights a shift in user behavior, impacting content discovery and SEO strategies for marketers.

• Meta adds new WhatsApp and Messenger business messaging features

  Meta introduces clickable WhatsApp buttons on Google Maps listings and allows native link opening in WhatsApp—part of its effort to expand marketing automation for brands in conversational commerce.

• TikTok boosts music viral potential as 84% of Billboard Global 200 hits debuted there

  Music virality on TikTok continues to influence mainstream entertainment; strategic partnerships, like TikTok x Tomorrowland, are helping brands and artists grow their audiences through direct content-to-commerce pipelines.

People

• David H. Rosmarin brings a founder-focused approach to anxiety

  Startups demand constant decision-making and pressure-filled pivots, which bring big emotional swings. It’s no wonder anxiety shows up at every stage. But what if it didn’t have to be a liability?

What's New in Artificial Intelligence (AI)

• AI job predictions become corporate America’s newest competitive sport

  In late May, Anthropic CEO Dario Amodei appeared to kick open the door on a sensitive topic, warning that half of entry-level jobs could vanish within five years because of AI and push U.S. unemployment up to 20%.

• Google’s customizable Gemini chatbots are now in Docs, Sheets, and Gmail
  Google is giving Workspace users a way to access “Gems” — customizable versions of its Gemini AI assistant that specialize in specific tasks — without opening the Gemini app. 

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