Community | University 

Apr 08, 2025

Hello, GrowthHackers! 

Welcome to your daily unfair advantage.

Every morning, we cut through the noise to bring you sharp insights, fast news, and fresh sparks to light up your brain and fuel your hustle. From scrappy hacks to big tech moves, AI shifts to culture flips—this is your intel to stay ahead, move fast, and break boring.

Think of it as your growth-fueled espresso shot.
Short. Smart. Addictive.

Let’s dive in.👇

Quick Hits

1. 5 Watch Trends to Know in 2025

2. Sports Discussion Is Rising on Threads, Which Could Be an Important Shift 
   (Choose your team wisely 😉 )

3. Gen Z is still anxiously using AI
   (That’s a bit delulu 💫 )

The Growth joke of the day

Why don’t marketers ever play hide and seek?

Because good luck hiding when everyone’s targeting you! 🎯 

What's New in Growth Hacking/Growth Marketing?

Strategies

• Kinsta WordPress Updater Prevents Failed Plugin Updates

  Kinsta launches a growth-focused automation service for WordPress: a plugin updater that prevents failed plugin updates through automatic rollbacks. The tool aids in maintaining site uptime and user experience—essential for digital marketers relying on plugin-heavy environments.

• SignalFire Raises Over $1B as LPs Embrace Data-Driven Investing

  SignalFire, a VC firm that integrates AI into all phases of its investment approach—including startup identification, recruiting, and marketing support—raises over $1B. The firm’s growth hacking strategy includes using data at the seed stage to identify and scale startups with a defensible edge.

• Ad Forecaster Reduces Growth Prediction for 2025

  Magna, a research unit within Interpublic Group's IPG Mediabrands, has revised its 2025 U.S. advertising sales growth forecast from 4.9% to 4.3%, citing economic uncertainty and declining consumer confidence.

People

Not many movements from our fellow Senior Growth Marketers today 🫠 

Our next Webinar!

Almost 2 days left

Are you ready to unlock the full potential of AI and take your business to the next level? 🚀 We are almost there!

Join us for an exciting, free webinar on April 10, 2025, with Effie Bersoux, co-founder of AI Academy! This isn’t just another session—it’s your chance to dive deep into the world of AI and discover how to design, execute, and scale a strategy that perfectly fits your business needs

Effie will guide you through the entire process, from building a solid data foundation 📊 to selecting the right AI tools 🤖 and measuring success. You’ll walk away with practical insights and strategies to drive growth, increase efficiency, and stay ahead of the competition in an ever-evolving digital landscape.
This is more than just theory—it's about putting AI to work for YOU! Ready to embrace the future of innovation and lead your business with confidence? Or will you let the opportunity pass by? ✨​

What's New in Artificial Intelligence (AI)

• Meta Launches Llama 4 Models, Driving Improved AI Performance

  Meta released four new Llama 4 AI models (Scout, Maverick, Behemoth, and Reasoning), boosting AI performance across internal platforms like advertising and chatbots, and opening up powerful AI models for external developers. The models feature innovations in parameter control and system design to enhance responsiveness and accessibility.

• Sam Altman's OpenAI mulls buying ex-Apple design guru Jony Ive's AI device startup for $500M

  OpenAI is reportedly considering acquiring Jony Ive's startup, io Products, for at least $500 million, aiming to develop AI-powered hardware devices and potentially compete with Apple.

• Expanding AI use, White House orders agencies to develop strategies
  The White House directs federal agencies to appoint chief AI officers and create strategies for AI expansion, rescinding previous orders intended to place safeguards on the technology.

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