Community | University 

Apr 18, 2025

Hello, GrowthHackers! 

Welcome to your daily unfair advantage.

Every morning, we cut through the noise to bring you sharp insights, fast news, and fresh sparks to light up your brain and fuel your hustle. From scrappy hacks to big tech moves, AI shifts to culture flips—this is your intel to stay ahead, move fast, and break boring.

Think of it as your growth-fueled espresso shot.
Short. Smart. Addictive.

Let’s dive in.👇

Quick Hits

1. Pinterest Offers Skill Certification to Empower Marketers

2. Mark Zuckerberg says TikTok slowed Meta’s growth

3. Google Found Guilty of Illegal Ad Tech Monopoly in Court Ruling

The Growth joke of the day

Why did the AI refuse to join the startup’s brainstorming session?
Because it had already predicted the outcome—and optimized it overnight! 🫠 

Start Here. Learn Together. Grow Always.

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Dive into the future with topics like Growth Hacking,

Discover our courses designed for doers, builders, and growth-minded teams.

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Start your journey—grow faster, together.🤘

What's New in Growth Hacking/Growth Marketing?

Strategies

• PPC Unlocked: Fast Wins For Smarter Ad Strategies

  A tactical roundup for PPC professionals featuring fast wins in Google Ads, Performance Max, shopping campaigns tactics, and click fraud prevention — actionable items for those focused on growth via paid channels.

• LinkedIn Study Finds Adding Links Boosts Engagement By 13%

  A study debunks longstanding advice, revealing LinkedIn posts with links receive 13.57% more interactions. Carousels and video also show high engagement growth — a strong case for content diversification.

• Scorpion Launches Capacity Marketing Engine to Eliminate Wasted Advertising Spend

  Scorpion introduces an AI-powered solution that adjusts advertising spend in real-time based on actual job availability for home services businesses, aiming to maximize digital advertising spend and maintain a full schedule.

People

• Former Y Combinator president Geoff Ralston launches new AI ‘safety’ fund.

  Geoff Ralston introduces the Safe Artificial Intelligence Fund (SAIF), focusing on startups enhancing AI safety and compliance — a niche but growing investment theme amidst increasing AI capabilities and risks.

Upcoming Webinar!

Join Theo Moulos, our Chief Strategy Officer and CEO of GrowthRocks and a pioneer in growth hacking, for an electrifying webinar: "Growth Hacking – The AI Way". Discover how the fusion of AI and growth hacking can skyrocket your lead generation, as Theo shares strategies that achieved a 400% increase in leads within just two months. ​

👉 AI-Driven Growth Strategies​

👉 Real-World Case Studies​

👉 Actionable Insights for Immediate Implementation​

Don't miss this opportunity to learn from a leading expert and transform your business with AI-powered growth hacking techniques.​

What's New in Artificial Intelligence (AI)

• AI-Powered Personas Used in Police Surveillance

  Police departments near the U.S.-Mexico border are deploying a secretive AI technology called Overwatch, which creates lifelike AI personas to interact with and gather intelligence on suspects, raising concerns about civil liberties and transparency.

• Micron Restructures to Focus on AI Demand

  Micron Technology reorganizes its business units to better align with the growing demand for AI-driven memory chips, establishing a new "cloud memory business unit" focused on high-bandwidth memory (HBM) chips used by hyperscale cloud providers.

• Hence AI Launches Risk Management Advisor

  Amid escalating trade tensions, Hence AI introduces an AI 'advisor' product to help companies monitor geopolitical and business risks, offering affordable analysis for organizations unable to afford traditional consulting services.

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