Community | University 

Apr 23, 2025

Hello, GrowthHackers! 

Welcome to your daily unfair advantage.

Every morning, we cut through the noise to bring you sharp insights, fast news, and fresh sparks to light up your brain and fuel your hustle. From scrappy hacks to big tech moves, AI shifts to culture flips—this is your intel to stay ahead, move fast, and break boring.

Think of it as your growth-fueled espresso shot.
Short. Smart. Addictive.

Let’s dive in.👇

Quick Hits

1. Character.AI unveils AvatarFX, an AI video model to create lifelike chatbots 

2. Instagram Launches ‘Edits’ Video Editing App

   (What would CapCut say in this situation? )

The Growth joke of the day

Why did the CEO sit at the back of the conference room?
Because they wanted to keep a high-level perspective! 😉 

What's New in Growth Hacking/Growth Marketing?

Strategies

• Manychat taps $140M to boost its business messaging platform with AI

  Manychat raises $140M in Series B to expand AI capabilities and global operations, bolstering its platform for automated, AI-enhanced marketing and customer engagement via Instagram, TikTok, Messenger, and more.

• U.S. Chamber of Commerce Global Summit

  Hundreds of influential CEOs, policymakers, and world leaders gathered at the U.S. Chamber of Commerce Global Summit to address global commercial challenges and opportunities. Suzanne P. Clark, President and CEO of the U.S. Chamber, delivered the opening keynote, emphasizing the importance of global engagement for future growth

• Voice Search Marketing: What It Is & Why You Need a Strategy

  Voice search marketing is becoming vital as 72% of US users engage with it. The article discusses optimization tactics like natural language, local SEO, schema, and Semrush tools to gain visibility in voice assistants like Siri and Google Assistant.

• The 7 SaaS Subscription Models

  Whether you’re a startup or an established player in the SaaS arena, selecting the right subscription model for your product is crucial. In this article, you will learn not only the 7 SaaS subscription models you need to know but also how to optimize any of them.

Upcoming Webinar!

Camera. Lights. Wait… is this thing on?

Join Theo Moulos, Chief Strategy Officer of Growthhackers and CEO of GrowthRocks, for a wild ride into "Growth Hacking – The AI Way"

We’re talking 400% more leads in just 2 months. No smoke. No mirrors. Just AI doing what AI does best—making your funnels fly.​

What's New in Artificial Intelligence (AI)

• AI Overviews Glitch May Hint at Google’s Algorithm

  A bug in Google’s AI Overviews may expose how its algorithm deduces user queries through decision-tree logic. The article illustrates AI models "hallucinating" incorrect but plausible replies, sparking concerns about answer reliability in AI search content that affects marketing insights.

• Original Source Leverages Gen AI for Cost-Effective Campaigns

  Original Source utilized generative AI to produce its first campaign since 2019, effectively addressing awareness challenges among younger consumers while maximizing budget efficiency.

• AI-Powered Cybersecurity Content Strategy

  This article discusses how AI-driven content strategies are reshaping B2B search rankings. It highlights the importance of intent-based search and the challenges AI faces in accurately interpreting user intent, which can impact the effectiveness of search-based engagement.