Community | University 

Apr 25, 2025

Hello, GrowthHackers! 

Welcome to your daily unfair advantage.

Every morning, we cut through the noise to bring you sharp insights, fast news, and fresh sparks to light up your brain and fuel your hustle. From scrappy hacks to big tech moves, AI shifts to culture flips—this is your intel to stay ahead, move fast, and break boring.

Think of it as your growth-fueled espresso shot.
Short. Smart. Addictive.

Let’s dive in.👇

Quick Hits

1. Evernote founder’s video startup, mmhmm, became Airtime and launched new products.

2. Fireflies’ mini apps boost post-meeting growth experiments via no-prompt automation.

The Growth joke of the day

What’s a pirate’s favorite type of content?
A webinAARRRR
(Preferably B2Sea)

What's New in Growth Hacking/Growth Marketing?

Strategies

• Inbound vs Outbound Marketing: The Differences with Examples

  At first glance, they might seem like two sides of the same coin – but are they really?What do these terms actually mean, and how do their pros and cons stack up?

• Facebook explored radical design overhauls to regain interest

  As part of an antitrust investigation, internal conversations revealed Zuckerberg once considered removing all user connections on Facebook to reignite engagement. While it didn’t happen, it reflects a bold growth mindset toward refreshing user networks.

• MarTech Market Surges to $296.88 Billion by 2030

  The global MarTech market is anticipated to grow at a CAGR of 11.0%, reaching $296.88 billion by 2030, driven by digital transformation and customer experience optimization.

• 5 Growth Secrets Every Instagram Marketer Should Know

  An article highlighting advanced strategies for Instagram marketing, moving beyond basic tactics like hashtags and daily posting.

People

• Anthropic hired dedicated AI welfare researcher Kyle Fish

  Anthropic’s hiring of Kyle Fish signals long-term commitment to AI ethics. Fish estimates a 15% chance that current models like Claude may already be conscious—an eyebrow-raising claim affecting how AI may be perceived and applied in growth tools.

Upcoming Webinar

Whether you're a startup founder, marketer, or community builder, this webinar is your blueprint for success.
Don't miss out on this opportunity to learn from one of the industry's pioneers!​

Is Theo back? You bet he is! 🚀

After helping GrowthHackers build the largest growth hacking community, Theo Moulos is back to spill the secrets of building and monetizing a community!
Join him for an exclusive webinar where he’ll reveal proven strategies to turn your community into a revenue-generating machine. Whether you're starting from scratch or looking to level up, this session will provide the tools you need to grow and monetize like a pro! Don’t miss out!

🗓️ Date: May 7, 2025
🕘 Time: 9 AM PT / 12 PM ET / 5 PM GMT
🎙️ Host: Theo Moulos, Chief Strategy Officer at GrowthHackers

Agenda

As promised, I’ll share everything with complete transparency. In this webinar, I’ll walk you through, step by step, the incredible journey of how we built the largest growth hacking community on the planet.

What’s new in Artificial Intelligence (AI)

• AI community debates whether AI may be conscious or have values

  Controversy surrounds the idea of AI having human-like values. Experts weigh in on this speculation as Anthropic explores ethical treatment frameworks. These insights are relevant to the future of AI-driven marketing and customer interaction tools.

• Identifying Signs of Distress

  Researchers are examining behavioral patterns and internal processing characteristics that could indicate an AI model is experiencing something analogous to discomfort or suffering.