Community | University 

Apr 14, 2025

Hello, GrowthHackers! 

Welcome to your daily unfair advantage.

Every morning, we cut through the noise to bring you sharp insights, fast news, and fresh sparks to light up your brain and fuel your hustle. From scrappy hacks to big tech moves, AI shifts to culture flips—this is your intel to stay ahead, move fast, and break boring.

Think of it as your growth-fueled espresso shot.
Short. Smart. Addictive.

Let’s dive in.👇

Quick Hits

1. Physical Intelligence builds robot OS, deep Google ties in place

2. Electronics and AI chip imports under national security review

3. AI Tools Help Consumers Save on Household Bills

The Growth joke of the day
_{Why did the marketer get locked out of the office?
They forgot their CTA!} 😅 

What's New in Growth Hacking/Growth Marketing?

Strategies

• AI Will Soon Dominate Ad Buying.

  AI-powered tools are automating digital ad campaigns, optimizing ad placement and targeting. While offering efficiency, these tools raise concerns about transparency and control among marketers.

• StudyHall AI coaches students, builds digital ed-tech with Google Cloud models

  Edtech company StudyHall AI uses Google’s Gemini models to provide reading and academic prep support, with implications for digital engagement strategies.

• Meta accused of benchmark gaming via experimental Maverick model

  Meta drew criticism for initially using an unreleased, benchmark-optimized model to artificially boost LM Arena rankings, prompting policy changes.

• ​​Influencers are thirsty for fame - are they worth it?
  Richard Harpin discusses the effectiveness of influencer versus ambassador marketing strategies. Drawing from his experience with Synergym, he highlights how leveraging local gymgoers as brand ambassadors led to authentic promotion and a low customer acquisition cost.

People 

• Ilya Sutskever’s comeback with SSI following OpenAI departure

  After departing OpenAI in 2024, Ilya Sutskever launches SSI, signaling a strategic rebound and leadership shift in the AI space.

• Microsoft AI CEO Mustafa Suleyman Advises Youth to Embrace AI

  Mustafa Suleyman, CEO of Microsoft AI, emphasized the importance of engaging with AI technologies. He predicts that in the next 10–15 years, professionals will manage AI agents in collaborative roles. 

Our next Webinar!

The Fastest Way to Hack Growth! 📈

Tired of slow growth and marketing guesswork? Buckle up. This isn't your average webinar — it's a full-throttle, no-fluff crash course in scaling smarter, faster, and louder.

Growth hacking is cool... but what if you could skip the line and hit fast-forward on your results?

Enter Peter Lang, your guide to the wild, high-stakes world of inorganic growth—where Mergers & Acquisitions aren’t just for Wall Street big shots, but for smart marketers who want to 10x their impact without waiting a decade.

This isn’t just another event. It’s a growth wake-up call.

🗓️ Date: April 17, 2025
⏰ Time: 9AM PT - 12PM ET - 5PM GMT
💻 Where: Online — wherever you are

📈 Ready to stop guessing and start growing?
Let’s hack — fast.​

What's New in Artificial Intelligence (AI)

• Cursor AI code editor, rivaling CoPilot, adopts Claude via Google Cloud

  Cursor, valued at $10B, uses Anthropic models via Google Cloud, competing directly against Microsoft’s GitHub CoPilot in developer productivity tools.

• Hebbia uses Google Gemini to bring AI to legal knowledge search

  Legal AI startup Hebbia optimizes document analysis with Google Cloud’s Gemini models, boosting productivity in traditionally slow industries.

• Google Cloud lands AI startup SSI in strategic cloud move

  SSI, backed by Ilya Sutskever, signs on with Google Cloud, aligning with its push to secure high-profile AI workloads against AWS and Azure.

• AI Aids in Recreating Lost 'Doctor Who' Episodes

  A dedicated 'Doctor Who' fan has spent over £100,000 using AI to recreate 97 lost episodes of the series. Utilizing production stills, notes, and surviving audio, the project aims to restore the show's missing content for personal viewing.

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