Community | University 

Apr 16, 2025

Hello, GrowthHackers! 

Welcome to your daily unfair advantage.

Every morning, we cut through the noise to bring you sharp insights, fast news, and fresh sparks to light up your brain and fuel your hustle. From scrappy hacks to big tech moves, AI shifts to culture flips—this is your intel to stay ahead, move fast, and break boring.

Think of it as your growth-fueled espresso shot.
Short. Smart. Addictive.

Let’s dive in.👇

Quick Hits

1. New SEO Era: Citation Metrics Emerging as a KPI for B2B Marketers Using AI Search (The era of volume traffic is over)

2. If you are in Google’s top 10 organically, you have fewer chances to appear on AI Overviews! (WTF Google, are you now competing with us?)

3. Meta announced a suite of new AI advertising tools.
   (A “Predictive Creative Optimization” tool among them)

The Growth joke of the day

Why did the startup founder date a chatbot?
Because it always replied, “You’re absolutely right!” — ultimate validation! ❤️ (Do not take ChatGPT’s politeness for validation.)

What's New in Growth Hacking/Growth Marketing?

Strategies

• Growth Hacking Was Never a Trend. It Was a Mindset.

  Growth hacking is a fundamental mindset centered on data-driven experimentation, creativity, and rapid iteration to achieve scalable growth. Successful growth hacking involves integrating marketing strategies directly into the product, fostering sustainable and organic growth rather than relying solely on traditional marketing tactics.

• Strategic Content Planning Becomes Crucial

  AI models primarily train on publicly available content, pressing digital marketers to make key resources publicly accessible to stay relevant in AI-generated summaries and searches.

• Content Credibility: Buyers Use Citations for … Fact-Checking AI Responses

  Studies reveal B2B buyers use AI citations to validate content, underlining the importance of high-authority sources in AI output — brands must prioritize quality content creation to earn citations.

• Early-Stage Search Clicks Decline While Later Funnel Engagement Improves 

  The research shows a shift: fewer early-stage clicks but more engaged, later-funnel clicks through AI-summarized content, suggesting digital marketers adapt strategies for deeper buying stages.

People

• Deel CEO’s Move to Dubai Complicates Rippling Lawsuit on Alleged Employee Poaching and Bribery

  The CEO of Deel, heavily involved in HR tech, relocates amid legal challenges, highlighting risks around startup leadership in fast-scaling ventures — significant in growth and talent strategies

Roxie’s 3-Minute News Bulletin

This week's 🙌  News Bulletin explores how
AI is reshaping the landscape of digital marketing and business.

Headlines:

Google’s Veo Two and Databricks’ partnership with Anthropic are pushing the boundaries of content creation and enterprise efficiency.

HubSpot presented new AI agents that bring a more personalized touch, while Meta faces ethical scrutiny over its use of EU data.

A new study reveals that 90% of B2B buyers engage with citations in AI-driven search, signaling a deeper shift toward trust and authenticity in content.

Meanwhile, Medium’s commitment to DEI and Atomic’s innovative approach to supply chain management reflect a broader move towards responsible, forward-thinking strategies.

As AI assistants redefine digital advertising, it begs the question: In a world increasingly driven by AI, how do we maintain a balance between innovation and authenticity?

Upcoming Webinar!

The Fastest Way to Hack Growth! 📈

Tired of slow growth and marketing guesswork? Buckle up. This isn't your average webinar — it's a full-throttle, no-fluff crash course in scaling smarter, faster, and louder.

Growth hacking is cool... but what if you could skip the line and hit fast-forward on your results?

Enter Peter Lang, your guide to the wild, high-stakes world of inorganic growth—where Mergers & Acquisitions aren’t just for Wall Street big shots, but for smart marketers who want to 10x their impact without waiting a decade.

This isn’t just another event. It’s a growth wake-up call.

🗓️ Date: April 17, 2025
⏰ Time: 9AM PT - 12PM ET - 5PM GMT
💻 Where: Online — wherever you are

📈 Ready to stop guessing and start growing?
Let’s hack — fast.​

What's New in Artificial Intelligence (AI)

• OpenAI ships GPT-4.1 without a safety report

  Experts argue OpenAI is not upholding past transparency pledges as shown by GPT-4.1’s undocumented release, calling for industry-led safety standards — important for marketers integrating AI responsibly.

• Nvidia Faces $5.5 Billion Loss Due to U.S. AI Chip Export Restrictions

  Nvidia anticipates a $5.5 billion loss following new U.S. government restrictions on exporting its advanced AI chips to China. The measures require licenses for the H20 chip, Nvidia's most advanced model available in China, affecting significant orders from Chinese tech giants.

• Google’s latest AI model is missing a key safety report in apparent violation of promises made to the U.S. government

  ​The AI industry is facing mounting backlash due to lapses in model reporting and safety transparency. Recently, both Google and OpenAI released advanced AI models—Gemini 2.5 Pro and GPT-4.1—without key safety reports, prompting criticism from researchers and safety advocates who warn of increased risks and diminished accountability in AI deployment.

Amazon’s not broken. But your mix might be.

If your Amazon growth is slowing while spend climbs, it’s not the platform—it’s the strategy.

Brands like HyperIce, Caraway, and Goli are shifting to affiliate marketing that drives external traffic and only costs money when it converts.

See what kind of revenue lift this could mean for you.

Get Your Projections