Community | University 

June 17, 2025

Hello, GrowthHackers! 

Welcome to your daily unfair advantage.

Every morning, we cut through the noise to bring you sharp insights, fast news, and fresh sparks to light up your brain and fuel your hustle. From scrappy hacks to big tech moves, AI shifts to culture flips—this is your intel to stay ahead, move fast, and break boring.

Think of it as your growth-fueled espresso shot.
Short. Smart. Addictive.

Let’s dive in.👇

Quick Hits

1. Instagram users complain of mass bans, pointing finger at AI
   (Instagram’s trust issues are peaking. It’s giving “robot breakup.”)

2. OpenAI Rolls Out Update To ChatGPT Search
   (ChatGPT now Googles so you don’t have to—welcome to peak laziness.)

The Growth joke of the day

Me: Just need a quick answer.
ChatGPT: So I’ve created a SWOT analysis, a marketing funnel, and a bedtime story — just in case.

What's New in Growth Hacking/Growth Marketing?

Strategies

• WhatsApp is adding ads to the Status screen

  WhatsApp will soon start showing ads in its Status screen. It marks a significant growth marketing move by Meta targeting WhatsApp’s large daily user base to boost monetization and promotion strategies.

• Threads Taps into Live Event Discussions

  Focusing on live TV and event chatter, Threads aims to rival X in real-time social interaction, marking a strategic shift in engagement-oriented growth for entertainment niches.

• Google to scale up AI-powered fraud detection and security operations in India
  Google has unveiled its Safety Charter in India, which will expand its AI-led developments for fraud detection and combating scams across the country, the company’s largest market outside the United States.

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  People

• Spotify’s Daniel Ek just bet bigger on Helsing, Europe’s defense tech darling
  When Daniel Ek isn’t busy running Spotify or building his new AI-driven health tech enterprise, he’s making massive bets on the future of European warfare, seemingly.

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What's New in Artificial Intelligence (AI)

1. Recipe Intent Keywords Are Triggering Google AI Overviews
   Keywords that contain recipe intent are triggering Google AI Overviews; however, keyword phrases that expressly ask for recipes are triggering the normal recipe rich results

2. TikTok Launches New AI-Powered Ad Creation Tools
   TikTok’s announced some new AI-powered elements for its TikTok Symphony brand creation platform, including updated text-to-video creation, image-to-video animation, and more.

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