Community | University 

Dec11, 2025

Hello, GrowthHackers! 

Welcome to your Weekly unfair advantage.

Once a week, we cut through the noise to bring you sharp insights, fast news, and fresh sparks to light up your brain and fuel your hustle. From scrappy hacks to big tech moves, AI shifts to culture flips this is your intel to stay ahead, move fast, and break boring.

Think of it as your growth-fueled espresso shot.
Short. Smart. Addictive.

Let’s dive in.👇

Quick Hits

1. Before Search Intent & TOFU: The Rise of Web Intent

   (Competitive intelligence means more than checking a competitor’s homepage once in a while.)

2. Paramount goes to war with Netflix for Warner Bros
   (At this point the streaming platforms should just drop diss tracks.)

3. OpenAI says it’s turned off app suggestions that look like ads
   (Love that even AI is going through its ‘I’m working on myself’ era.)

4. Google’s AI try-on app Doppl adds a shoppable discovery feed
   (Google helping me buy clothes I absolutely don’t need, but will.)

5. LinkedIn Outlines New Ad Formats, Including AI Variants
   (LinkedIn really said: what if your feed… but smarter and louder?)

The Growth joke of the day

Sales Manager: “The word ‘Impossible’ does not exist in my dictionary!” Sales Rep: “Well, maybe you should have checked it first before buying it.”

3-Minute News Bulletin
with Roxie

This week's 🙌 News Bulletin explores:
Top Digital Marketing Trends Shaping 2025

The News Bulletin just dropped, and it’s packed with the hottest digital marketing moves you need to know. From spying (legally 👀) on your competitors to catching user intent before it hits search, this edition shows you how the smartest marketers are staying three steps ahead.

We’ve also got the shift from “random AI experiments” to real AI strategy, fresh social updates (Instagram resharing is now a thing for everyone), YouTube Shorts changes that are forcing creators to keep it fresh, and the must-watch AI tools shaping 2026.

Plus: Google Search Console is getting a glow-up, and Amazon just made Alexa way smarter for holiday shopping.

It’s giving future of marketing, wrapped in one update.

Latest Growth Hacking News

Strategies

• Importance of AI Crawler Management for Business Visibility in AI Discovery Engines

  Reiterates that allowing proper AI bot access is essential to be found in emerging AI-powered search area a growth imperative.

• SEO Pulse: Google Updates Console, Maps & AI Mode Flow

  Google packed a lot into this week, with Search Console picking up AI-powered configuration, Maps loosening its real-name rule for reviews, and a new test nudging more people from AI Overviews into AI Mode.

• Instagram Tests Early Access Reels To Help Drive Audience Growth

  Instagram’s trying out another way to help creators get more followers, this time via early access Reels, which will only be viewable by people who follow that user.

• YouTube Shorts Algorithm May Now Favor Fresh Over Evergreen

  Analysts report that YouTube Shorts older than 28-30 days are now deprioritized by the platform, pushing creators to produce more frequent content rather than invest in long-lasting video assets.

• Claude Code is coming to Slack, and that’s a bigger deal than it sounds

  Anthropic is launching Claude Code in Slack, allowing developers to delegate coding tasks directly from chat threads

Upcoming webinar
You are not ready for this one.

The future doesn’t wait. Neither should you.

High-tech entrepreneurship is not about having the best idea, it’s about finding demand, validating fast, and scaling smart in one of the most competitive landscapes on earth.

In this high-impact session, Theo (CEO of GrowthRocks and CSO of GrowthHackers) will give you the frameworks, tools, and growth mindset to turn uncertainty into opportunity.

📣 LIVE WEBINAR
📅 DECEMBER 18, 2025
🕛 9AM PT - 12PM ET - 5PM GMT

What's New in Artificial Intelligence (AI)

• OpenAI boasts enterprise win days after internal ‘code red’ on Google threat
  OpenAI released new data Monday showing enterprise usage of its AI tools has surged dramatically over the past year, with ChatGPT message volume growing 8x since November 2024 and workers reporting they’re saving up to an hour daily.

• You can buy your Instacart groceries without leaving ChatGPT

  OpenAI and Instacart have partnered to let users shop for groceries entirely within ChatGPT, using AI for meal ideas, list creation, and checkout. It's a step forward in "agentic commerce," blending generative AI with e-commerce.

• LLM Payments To Publishers: The New Economics Of Search

  A deep dive into new models for compensating publishers as traffic from search engines declines due to AI features. Covers usage-based revenue sharing, flat-rate deals, and legal settlements, with big impacts for content marketing and SEO.

Find customers on Roku this holiday season

Now through the end of the year is prime streaming time on Roku, with viewers spending 3.5 hours each day streaming content and shopping online. Roku Ads Manager simplifies campaign setup, lets you segment audiences, and provides real-time reporting. And, you can test creative variants and run shoppable ads to drive purchases directly on-screen.

Bonus: we’re gifting you $5K in ad credits when you spend your first $5K on Roku Ads Manager. Just sign up and use code GET5K. Terms apply.

Use code GET5K now